It's like giving yourself a nickname. It's annoying and self-defeating.
Ask Zune folks how well squirt worked out for them.
I agree with your point, but I also want to point out that the term also has sexual connotations, which (in my experience) made up the bulk of the negative comments about it.
I agree, and its a rather nice way to advertise it. Like Google has done. (just Google it) :)
Didn't Google fight that, so that wouldn't get Kleenexed?