He's really embracing the 'selling pickaxes' model of cashing in on a boom. Even if all the companies they've promoted fail, they've still been paid.
Honest question, what is it that people like about this persona often played by Adam Lisagor?
He feels anti-corporate, quirky but not annoyingly so. He absolutely has his own brand so where it once felt refreshing now it just feels sandwich, but it's not to a point where that's a bad thing.
I don't quite understand it either; I find his videos to be slightly uncomfortable.
I watched the video only after I saw your remark and I have to agree. It's the first advertisement in ages that nearly got me interested into what they have to sell. I usually can't stand a classic video presentation.
Thank you! Adam is a creative genius who knows the right way to convey complex messages. It took many iterations to get it just right, but he's the real star here.