Not the person you aimed the question at, but…
I worked as a volunteer counsellor for a few years in my twenties. Some of the stuff I encountered during those years was folk who were going through horrific, long-term abuse.
One of the patterns that you notice is that abusers go to a lot of effort at times to show that their behaviour as normal. Both as a tool to justify it to themselves (this is normal — everybody does it — I'm not a bad person or doing anything bad), and as a tool to further control the abused (this is normal — this is what you should expect — you won't get any better elsewhere).
Anecdotally the ones who can find or create an active "community" of abusers — where two best friends both hit their partners and acknowledge it to each other, where everybody in an extended family beats on their kids, etc. — the abuse is worse because there is little or no sense of shame in what's done.
It's normal.
Now this was the 90s. Before subreddits were around. But this is why it bothers me. Yes, it's just words. But those words are probably making the lives of other people worse.