I can't help but conclude that someone who is so obsessed with creating "Happiness" is actually not that happy. Otherwise why would he be chasing it with such desperation? One profile of Tony Hsieh said that he has literally read hundreds of books about how to create happiness, and of course he wrote one too.

A person who is happy is not reading hundreds of books about happiness. And that person will also not become happy through doing that. Happiness is not something you can create externally. (Yes, if you're starving and homeless then having some money and material possessions would definitely make you happy. But we are talking about multimillionaires and billionaires here who are not in that situation.)

I think the entire downtown project has much less to do with creating some sort of startup utopia and more with something that Tony himself is seeking. But he won't find it outside of himself.