We could have launched it last month, but I don't think I could handle the workload myself in my spare time, and they want to keep delaying our launch until they think the site is perfect.
I say this as someone who lies to himself like this sometimes, too. Any time you hear yourself saying the words "can't" and "need" you have to stop and realize that you're probably lying to yourself. You don't _need_ that feature. You _can_ survive being stressed out for 3 months.