MS has experimented with prediction markets internally off and on. This particular market is being run by David Rothschild who is a researcher at Microsoft. He's run the site
http://predictwise.com for quite some time and done a really nice job with it. I've met David in person and he's an uber smart guy with some really good ideas. This is a "labs" project for the time being as the name implies, but I wouldn't be surprised to see some of this work make its way in to MS products in one form or another, i.e. embedded prediction market style questions in Sharepoint or MS Project, or even as ad units on Bing to collect a massive pool of forecasts.