Addendum: I got throttled but I wanted to comment on the "everyone has an iPhone with GPS" idea.
I think "we" need to step out of the tech bubble for a little bit. The GPS alternative assumes that everyone has a cell phone. This is problematic as it is but it also assumes that the cell phone will never damaged in the emergency, always charged, it is not on the second floor of your house that is on fire, never travels within urban canyons or inside buildings that interfere with signal reception, uses an address format that everyone is familiar with and is easy to read/speak unambiguously, etc.