"Starting today, people can onboard into a Circle account and begin using digital money..."

That sounds weird to me. I am not a native speaker of English, though. Is this normal usage?

Googling for "onboard into" gives me headlines that do make sense to me:

"Step onboard into history! - TripAdvisor"

"Bus plunges with two babies onboard into trench — Guyana"

"@KLM Is it possible to take crutches onboard into the cabin"

Do people "onboard into", say, bank accounts?