On the product page, please list your price more clearly. It was non-trivial to figure out what your product actually cost. A walkthrough of my thoughts:
1. He said product, so it's probly not free. I wonder how much it costs?
2. Scrolls through the whole page I don't see a breakdown of price. Hmmmm
3. ctrl-f "$" Ahh, I see it says upgrade pricing is $24.99. Wait, does it cost that much, or is that a special "upgrade only" price?
4. looks around on the page more Ahhh, there's a store link, I hope it lists the price there!
5. Ok, so the price is $50 for a single-user license. Why was that so hard to find?
I don't mean to be rude with these remarks; your product seems perfectly relevant and it's awesome if it works as you say. But as a customer, I found that a bit confusing and I thought you as the business owner may want some feedback about one particular users experience.