Pay-per-trade brokers are incentivized to have you trade frequently and/or buy certain securities. RobinHood doesn't actually profit from each trade, so it could be argued that they have are likelier to care about the retail investor's long-term success (providing automated tools for monthly investments in low-fee funds, etc).
Regardless, let's give some love to the fact that people are accountable for their actions and the vast amount non-bad information on the internet. A beginning retail investor is one search away from a strategy that is a metric ton better than not investing at all (which is what most of them do): https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C5...
If RobinHood causes some people to piss away their savings on crazy-risky investments, it's not because those people didn't have access to decent investment advice.
[edit] link to comment below as requested https://news.ycombinator.com/item?id=8358217
Robinhood will offer margin trading as well as API access, which will allow partnered developers to build applications in conjunction with Robinhood. Robinhood will also receive remuneration for providing trade volume in certain markets. In the future, we plan to offer premium services for active investors.
"Robinhood will offer margin trading as well as API access, which will allow partnered developers to build applications in conjunction with Robinhood. Robinhood will also receive remuneration for providing trade volume in certain markets. In the future, we plan to offer premium services for active investors.
Robinhood is venture-funded by Google, Andreessen Horowitz and many others, which affords us the freedom to focus on building a wonderful brokerage experience rather than short-term profits.
"They get paid to sell your orders to Knight Capital, Lava and Credit Suisse.."
Wealthfront and others are making the stock market better for individual investors, retirement savers, and so on. This to the contrary appears like stressing the gambling aspect of it.
I would love to be wrong, but it is hard to see how this will make markets better and not lose people a lot of money. (Provided they don't 'pivot' in the future.)
The last thing these guys want is tons of articles saying, "I lost my life savings on Robinhood". Why wouldn't they do their best to give their customers access to smart context-specific investment advice?
Disclaimer - founder of http://capp.io and this is basically what we found in our market research.
Is it retail investors they are worried about, or is it expecting that the market won't undo any trickery?
Often, people end up being smarter than you think, when given the opportunity (not that I'm endorsing Robinhood... I'd be very cautious about using them, based on first impressions)
As for efficient markets - I'm still trying to understand how social institutions that melt down every decade or so and are a consistent focus of criminal proceedings can be considered 'efficient.'
I would hope ETFs are available on this platform, since they trade like stocks.
If "laypeople" just means "not financial industry insiders", then no, it's not necessarily bad.
If "laypeople" means "people who haven't bothered to spend any time at all learning how the market works (or at least, how it's supposed to work)", then yes, it's a very bad idea. For those people, the market may end up being functionally equivalent to a casino, but without the free drinks.
Mentioned in another reply, I would hope ETFs are available on a platform like this, since they trade like stocks. Hopefully that would allow more people to put small amounts of savings into index funds. That being said, Robinhood wouldn't be very innovative on that front, since many brokers offer the more popular index-based ETFs without fees anyway.