With some languages, a big part of the selling point is that it's the same or similar to a language the programmer already uses. Clojure and ClojureScript come to mind, or even server-side JavaScript. Now, with ClojureScript, another common selling point is the synergy with react -- something that would appeal even to people not using Clojure (maybe because they're averse to the JVM).

So where is PureScript positioned related to this? Let's say I'm writing a backend in Ruby or Python and not Haskell, why PureScript instead of CoffeScript or sweet.js?

(I'm actually interested in this, not intended as a put-down.)