Yeah, it's fugly, but in typical Sony fashion, i.e.
Exec: "Google Glass is the future. We must own the future. Make a Google Glass Killer".
Engineer: "Well, Google has spent years miniaturizing the required tech to make it into a fashion accessory people can accept. It will take us years as well".
Exec: "You have 6 months"
Bada bing! We get this beauty.