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Saying the referendum is "too close to call" is not the same as being even-handed (i.e. not having a bias).

They were biased because they consistently took a negative stance towards the potential ramifications (not chance of outcome) of independence.

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The media thrive on fear, uncertainty, and doubt.

The possibility of Scotland voting for independence had that in spades; nobody really knew what it would entail.

Thus the media persisted in presenting it as a realistic, likely prospect, even when it was quite apparent (as per bookmakers odds) that a 'yes' vote was very unlikely.

What is an ideal amount of coverage on the negatives? Especially when the negatives of a No vote can be said and understood simply - Westminster keeps some control.

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