Comment by decentrality | Hacker News Reader

Comment by decentrality | Hacker News Reader

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Excellent links, thank you! I haven't heard of any of those. I will look into each.

The only one I've found myself so far is: http://leanbrandbook.com/

That is also in the pre-order stage right now, so I ordered that since it does claim to have a framework and language.

Since you've spoken on Lean UX, I'm curious to know your impression of what Lean Branding could have over The Lean Brand.

Have you read an advanced reading copy of either book?

[ updated: ]

I wish your talk was available by video, yeah. I've gone through it though. Well done!

It seems like Lean Branding ( the book ) and your talk on Lean Branding seem to have a different definition of Brand than The Lean Brand and Bill Beard do ( only lightly reading through Beard so far ) ... the difference being Brand as Relationship and Brand as Identity.

But as I go through your talk, you seem to use a lot of the same terminology as The Lean Brand, and have the same core focus, compared to Lean Branding.

I've not had the time to poke at either of the books — so not competent to explain/judge differences ;-)

Bill and I talked about branding a bit after my talk last year and I think we were in broad agreement — but his content background means he has a much better grasp of it at that end. Bill's a lovely chap (@writebeard on twitter) and will be happy to answer questions I'm sure. You might also find his video from this years Lean UX NYC of interest — but it's more on the content side https://vimeo.com/94016584

I'm not really a "brand" person (I'm about 50/50 dev & UX) — my talk was really more about my experiences of what worked and didn't work rather than a manifesto or process. My broad points were:

* Busting the common misconception that "branding" was just about visual aspects (logo, style guide, etc.)

* That brand was an expression/aspect of product/market fit

* That rebranding is a kind of pivot.

* The large ad agency model of how to develop brands don't work with lean startup environments coz they're used to be being brought in to sell existing products where p/m fit is, to a large extent, already set. When it comes to p/m fit the Mad Men are on the green of the 18th hole. The branding folk for startups are still driving to the golf course and think they're playing cricket.

* That there are a whole bunch of folk in the branding/marketing world who have been saying smart things about the relationship between product, market and brand — and we should be making friends with them and paying attention.

* That bringing in branding/marketing folk early on makes sense and thinking of your brand as something that evolves and needs to be tested is a sensible approach.

Like I said though. I don't class myself as an expert on the brand stuff ;-)

The more I look into this, there seems to be a polarity between http://jeremiahgardner.com and http://laurabusche.com when it comes to what Brand even is. It seems I'm becoming increasingly dependent on the language of The Lean Brand, so I want to be certain.

I stumbled onto http://theleanbrand.com during it's crowd publishing pre-sale, which made the pre-order on Amazon possible. I was desperate to clarify Brand for my self, so I bought it. But it has turned everything on its head for me, like the Pivot you mention.

I was like a mole coming out of its hole into sunlight, hence this broader question on HN. I appreciate your insight into not only concepts but people in Brand. Your Agency Model comments and p/m/b fit comments read like sections of The Lean Brand, hence my curiosity on whether we can make a wider HN question of who is right between Laura and Jeremiah, since I am so new to this.

On Twitter I'll ask if you and Bill would do a comparison of The Lean Branding and Lean Branding for us on HN, if I bought you both the eBook to go through. Bill seems closer to Jeremiah than to Laura, but without a standard to offer beyond great observations.

After reading through what I have in The Lean Brand, specifically the Early Adopter copy and early-release of a Chapter before that, I can't understand how the issue of a standard for Brand, or even a sane way of using the word hasn't come around until now. I am wondering how people like you and Bill would approach it, with The Lean Brand in mind, since you seem to know about Lean Branding already ( at least enough to recommend it ) ... I'd value your perspective since I am 50/50 Coder & Entrepreneur myself.

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