In Germany and Switzerland (not sure about Austria) it's legal to download (not legal to upload):
- Or, if above is blocked: http://194.71.107.80/
- Or, if above is blocked: http://194.71.107.80/
The strength of Netflix (and Spotify, Steam...) is that they offer a service that is more convenient, and offers more value, than just downloading the torrent, at least for a large number of users.
I hope they are successful in Europe as well, although the limited library will surely be a problem.