The honest truth about all of this is, even if Apple were handing over information because of back doors, custom database interface applications for the NSA, they wouldn't tell us and would probably be gagged from doing so anyway, have we all forgotten about Lavabit? I hope not.

I think we are all intelligent enough to know that even if Apple were handing over information, it wouldn't exactly be good for business to admit you've been complicit in handing over personal details to the Government, would it? "Yes, we have been giving away your information, but we promise not to do it any more. Hey, we just released a couple of new iPhones, want to buy one"

Anyone else notice the page is cleverly worded and any mention of security seems to be limited to iOS 8 context? "In iOS 8 your data is secure", "In iOS 8 we can't give law enforcement access to your phone" - maybe I am just overanalysing things here, but I have learned not to be so trusting of companies as big as Apple considering the amount of information that they hold.

You know we're living in a new kind of world when privacy is being used for marketing purposes...