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I think that's the essence of being a real game developer.I think that's the eseence of being a real X, X = insert whatever you claim to be in.
In my mind I divide companies (and professionals) by whether their occupation is an instrumental or terminal goal. As an example, advancing rocketry and electrifying transport to advance humanity is a terminal goal for Elon Musk. I.e he cares about that and works on Tesla and SpaceX to achieve that. Contrast with most of companies, that do what they do as an instrument to get money. Such company, for which i.e. making cars is an instrumental goal would gladly switch to producing toilet paper if it was a more profitable sector. I like to refer to such a company as "toilet-paper company".
For an example that would likely appeal to the audience here, toilet-paper companies are common in start-up world nowadays. That new SaaS business that tells you (i.e. lies) how it cares about users and solving their problems, while the founders are planning on getting acquired by Google/Amazon/etc. and dumping the product (aka. exit) - that is a paper-toilet startup. Whatever sells.
What's the value I find by dividing companies by whether their work is terminal or instrumental for them? For one, I tend to trust former much more than the latter, because I expect that they'll optimize their product primarily for solving the stated problems and not primarily for selling ability.
So basically, Notch doesn't want to be a paper-toilet game developer; he wants to make games.