I have a blog and a product site, and I register people for downloadable evals. This stuff seems like overkill. Am I wrong?
I've been a happy $20 a month user of CrazyEgg for years prior to introducing my web application, mostly for working on the visitor-to-downloadable-trial conversion. It works wonderfully. If you search my blog you'll find a few examples of where it helped me.
Example: http://www.kalzumeus.com/2007/04/20/crazyegg-vs-google-analy...
If you have a process where you try to get users from one page to another, no matter if you want users to sign up or just continue reading, or click on your contact information Crazy Egg is invaluable. Often you will start to see how you are bleeding users, by distracting them from the goals you want for them, or they have for themselves.
It is keep and the have a money back guarantee. And I don't work for them I just use them a lot.