I think there's two viewpoints. There's "outside in" when the media calls things like Siri "AI" then there's the scifi AI perspective where we want talking starships.
Siri++ doesn't get us closer to sarcastic GSVs. If saying a structured connected wisdom of the crowds folksonomy is actually AI helps people get funding/attention/growth, that's what people will do.
There's also "middle out," but that's a talk for another day.