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I don't have a green user name but I'm going to ask my question anyway.

It has been said that using a .co TLD for anything other than tech sites should be avoided since non-tech users are prone to mistyping the url with a .com, sending traffic to the exact place the .co site owners hoped to take it from. What's your view on this?

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We thought about this hard. Either to go for a made up name like "Google" or to go ahead with the name we wanted but not a .com. We decided that we liked FinanceJobs too much rather than something along the lines of getfinancejobs.com or financejobsapp.com.

At the moment Google and the others treat .co as a ccTLD meaning that it's not country specific and will rank around the same as a .com/.net/.org

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