The Vignelli Cannon is a good read http://www.vignelli.com/canon.pdf (pdf)
canon 1 |ˈkanən|
noun
1 a general law, rule, principle, or criterion by which something is judged: the appointment violated the canons of fair play and equal opportunity.
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cannon |ˈkanən|
noun
1 (pl. usu. same) a large, heavy piece of artillery, typically mounted on wheels, formerly used in warfare.cannon 1 cannon 1
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