I agree with the initial impression of a "big rectangular clunky thing", but thankfully the smaller version of the Apple Watch looks more reasonable. That along with the what-seem-like-great strap choices might make it a bit more palatable than the other watches out right now (Samsung, LG, etc.).
The Moto360 is initially easier to accept due to its familiar "normal" watch appearance, but I think the software and "experience" on devices like the Apple Watch will prevail.