The Apple Watch doesn't look particularly sleek or modern, instead it looks like someone shrunk the iPhone 3GS and put a strap on it.
The author picks up random watches that do not look nice as a comparision for the Apple Watch, but ignores watches in roughly the same price range that do look better?
For instance, look at [1] or [2], both are from Tissot, both look elegant and classy, and both are the same price as the Apple Watch.
The article obssesses over Apple's decision making regarding straps, but uses really, really biased sounding words. For instance:
> The fact that Apple even knows what this is is remarkable. I promise you not a single other tech company in the world would've spent the time to make this admittedly outdated looking option. But I absolutely love it.
Anybody who visits a watch store will find watches with that sort of strap a dime a dozen.
Further evidence of Apple fanboyism can be found later on in the article, when the author states that the new iPhone 6, which is not available for use yet, as "the absolute best offering in the category in both form and function".
I am not implying that liking Apple products makes one a fanboy (I own and really like my MBPr), but this article isn't of any really journalistic standard, and yet has reached the top of HN.