I like what3words - it's about as good as you can get for the same goofy idea. Those ubicate names are shorter but ... ugly. I like that my data centre is at *fish.wages.jelly but not TACEGE-CARAFAN.

If I'd heard my office name over the phone using the ubicate system I might instead head for http://ubicate.me/TACEGE-CARAVAN ... which looks to be about 30 miles off the coast of Holland, not on the York ring road :-)

So I get the idea, but this algorithm produces awful names.

what3words noticed that you needs less than 1800 words to assign a combination of 3 words to every square meter on earth, so those words can be chosen to be different from each other, unambiguous, common etc. Still ENGLISH and not very international, but it's a much better idea.