One of the best predictors of a woman's fertility rate is their level of education. Higher education leads to fewer children on average. This is largely independent of the fertility of their parents.
Also, if you look at the third world, there are actually some good economic arguments for having more children, related to infant mortality. Your children are your 'Social Security', so you want to ensure that some survive. Paradoxically, reducing infant mortality can actually reduce fertility. http://video.google.com/videoplay?docid=-5192204318056302269
IQ is well known to be highly heritable. I would be very surprised if proper research came up with a null result on fertility heritability.
And additionally, humans have a vast ideological landscape that is "contagious" among individuals, which also happens to limit breeding. This is not something evolution can control through reasonable means.