"Shyp charges customers the cheapest retail price they would pay to ship an item, which still ends up being more than what the company pays. Shyp keeps the difference."

This could be very helpful for those that do not have a business account with UPS or FedEx, but if you regularly ship packages then it is cheaper to do it yourself at some point.

Amazon pricing: http://services.amazon.com/fulfillment-by-amazon/pricing.htm... Using their Action Toy example costs $6.54 which would retail $8-12 depending on the distance sent from FedEx/UPS

The spot that Amazon really excels is standard verse two-day shipping ($4.75 compared to $7.75 for a non-media item).

It would be interesting if Shyp or someone could graph the optimum depending on your volume (a bit complicated to due to sizes, weight and frequency, but doable).