Sounds like it fills a need effectively for the Disposable Income San Francisco Dweller.
But "everyone" has got to be misleading, right? No way this is cost-effective for someone whose shipping margins are thin like an eBay seller.
And there is no way to scale this across the country without essentially needing a warehouse full of packers, at which point you are basically in Amazon territory competing with them at their own game.
I guess this can be successful as long as the company stays small.