I feel you're dead-on about domain-specific knowledge.
An effect of hyper-capital (not a problem with moderate capitalism) is that everyone gets hyper-specialized. No one experiences the Veteran's Administration until... they're in it with brain damage and can't write code for it.
But I would bet that any who regularly reads this website could hang out in the V.A. as an intern for 30 days and add at least $100,000 worth of annual value.
Even if it was just improving paperwork - machine learning for diagnoses - delivering education - encouraging exercise.
These problems are unexotic at first glance, b/c our society's values are so crazily skewed.
> Articles like this one paint the situation as a moral imperative, but its actually an opportunity.
I guess the author failed in this regard, b/c I read it as trying to show how it's an opportunity, although the article itself lacked your insight about domain-specific knowledge.