Good point on the target market...I think I'm looking for the people that either want the convenience and ease (and perhaps are even willing to pay more for that), or for those that are looking for your pretty basic stuff. I feel like, if you are a ....say, dog walker, a $15 logo will suffice. Same with the website, nothing is necessarily wrong with a template, per se, so long as it does the basics. In the end, it's about empowering people with their budget. If a user doesn't want a WP theme, perhaps they can say "I want a custom website (no WP theme) with 10 pages for $1,500.