Cost estimates for terrestrial cable are harder to come by, and seem depend a lot on things like rights of way (likely not relevant here as a cost), terrain (_very_ relevant), ability to get equipment to the right location, etc. But the numbers I'm seeing on various links from https://www.google.com/search?q=cost+of+laying+fiber+optic+c... are in the $20k to $40k range per kilometer (I took the actual numbers I saw and divided by 1.6) about 5-10 years ago. Figure about 1.4x smaller if you want to adjust for inflation to compare to '90s numbers.
All of which is to say that "zillion" in this case is probably a number somewhere between 1 and 4. Give or take; these are all estimates, obviously. Also not clear to me which is faster to lay, by the way, which might matter in terms of deciding which one to do.
Not to mention that the undersea cable might be shorter, offsetting some of the per-km difference in cost, since it's a lot easier to go straight.