I'm reaaaally getting tired of IBM's PR department plastering Watson press releases all over the place in the guise of "news". Especially when "Watson" is more of a brand name, and there's next to no evidence that whatever "it" is is actually better or more cost-effective than off-the-shelf techniques (let alone the frontier of research) at any particular machine learning application.

"Ford sees broader role for Taurus in aiding transportation networks of the future!" Of course they do.