I could be biased by the industries I worked in (telecom, engineering, banking), there was a constant push to bring down opex spending, by squeezing suppliers on maintenance fees, reducing headcount and improving efficiency (especially in IT). The target is recurring costs.
In those businesses capex looks good in annual reports as they tend to show investment in infrastructure, security and business support tools and software (we invested X$ to improve our telecom infrastructure, call center or any other field of the business). It shows a willingness to stay current, ahead of competitors.
It just shows that knowing how your potential customer are structured is important. Especially for large enterprise customers. Your business model needs to follow those trends.