I skimmed the article, clicked through to http://hauteday.com, and shrugged. It wasn't until I read the About Us page that I got why this is actually interesting. Seriously guys, if you're reading this, your current tag line doesn't work. Right now it says:

    Each day our community votes on the hautest
    new finds in fashion.

And instead it should say:

    Find the hautest new clothes, and we'll buy them for you.

I'm really, really confused about why you're burying the lede. I'm also grimacing at the use of the non-word "hautest".

Rule 1 of any website: your greatest competitor is the back button. If you can't sell a visitor on what you're offering almost immediately, you're going to lose them.

Rule 2: It's not about you, it's about me. No one cares about your community. People care about getting free shit (and winning), especially if that free shit is a free pair of Adriano Goldschmied skinny jeans.

I'd love a free pair of AG jeans. So let me know when you launch this for men ;)