HauteDay (YC S14), A Gamified Shopping Site | Hacker News Reader

HauteDay (YC S14), A Gamified Shopping Site

fashionista.com

14 pointsSurferDan5 comments

I skimmed the article, clicked through to http://hauteday.com, and shrugged. It wasn't until I read the About Us page that I got why this is actually interesting. Seriously guys, if you're reading this, your current tag line doesn't work. Right now it says:

    Each day our community votes on the hautest
    new finds in fashion.

And instead it should say:

    Find the hautest new clothes, and we'll buy them for you.

I'm really, really confused about why you're burying the lede. I'm also grimacing at the use of the non-word "hautest".

Rule 1 of any website: your greatest competitor is the back button. If you can't sell a visitor on what you're offering almost immediately, you're going to lose them.

Rule 2: It's not about you, it's about me. No one cares about your community. People care about getting free shit (and winning), especially if that free shit is a free pair of Adriano Goldschmied skinny jeans.

I'd love a free pair of AG jeans. So let me know when you launch this for men ;)

The copy could use a lot of help in general: http://hauteday.com/how/

- The item that receives the most “hearts” from the community wins the contest and the person who originally submitted the items get’s it bought and paid for by us, including shipping!

- Haute Day is open to anyone, both to submit an item and also to vote, or heart, as many products as you’d like each and every day. [to vote as many products doesn't work; it's also very ambiguous. just rephrase.]

Thank you! We agree and we are going to improve it. Cheers.

Hi, we are reading and thank you for the feedback. We know there is a lot of work to be done on the first time user experience. We will fix!

Also, your website is totally not about couture when you juxtapose that word with H&M and Lucky (and the rest, but those are the most egregious). That really bothers me.

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