I just did an unboxing video (of the Bitbox https://www.youtube.com/watch?v=JDuMKHX91Mk) and part of my motivation had to do with the packaging.
Not the Bitbox's packaging, but the postal wrapper which came from France. As an American, I've felt a small bit of fear as I've watched our financial resources diminish. When I saw the multi-colored postal package, with its delicate rose-colored gradient, I had the distinct cognition "Hey, there's a country and a people unafraid to spend some resources on making their postal packages look good."
We should get our national shit together.