Of course I think it's still possible for a small owner operator to use one of these services to gain a consistent customer base (and even get referrals from that customer base) and then cut out the big corporation that gave them the contacts in the first place. And operate on their own.
Work like this is done on relationships. I'm still using the same painter for projects that was referred to me by a realtor that sold me a property. Although there are tons of other painters I can get bids from (cheaper) I'd rather go with someone that I've used that I know can get the job done with little aggravation.
How do you get scratched DVDs from Amazon? I didn't think it was possible to scratch a DVD inside its case, without literally crushing it to splinters.
In that case, excellent online stores would sell the items in a separate category at a reduced price.
You're absolutely right it's worse than a local place. But it's predictable.
It makes the process of choice easier: I can go to McD and I know what I'm getting or I'm trying this new place, with unpredictable results.
Starbucks coffee in Japan isn't great, but it isn't fucking gross either. And it is very, very consistent.
Not necessarily having to do with the predictability of the coffee or the experience of drinking a coffee in a place.
I made a real effort to go to the local places, but they just don't offer what I need. In a Starbucks you can come in and sit for a few hours reading magazines, studying or working. Nobody bothers you. The place offers a variety of couches, chairs and tables which you can pick based on what you plan on doing. In a local cafe once you're done with your coffee or tea you get pressured into leaving by constant questions about your other orders. Local cafes offer uniform seating which often is completely unsuitable for a laptop or a stack of books.
Starbucks is a good Wi-Fi provider, worldwide.
But before this, you could see poor quality local food places on highways. McDonalds and co came in and create a price/quality floor. You couldn't be worse than them.
Efficient in money making, maybe (then again, it was those Wall Street financiers that need a trillion dollar bailout).
But not necessarily more efficient at doing what you pay them to do (i.e competent) than a local business.