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Not only are they shifting risk onto workers, but they are replacing small, local, owner-operated businesses with Wall Street funded national corporations. They're seeking to put people like my cleaning lady (who runs a small business with a couple of employees) or the local Chinese laundromat out of business. I'm not saying that's a bad thing (frankly, big Wall Street funded corporations are much more efficient than small local businesses), but I do detect some cognitive dissonance in people who rail against big corporations but also support companies like Uber.

A really good point.

Of course I think it's still possible for a small owner operator to use one of these services to gain a consistent customer base (and even get referrals from that customer base) and then cut out the big corporation that gave them the contacts in the first place. And operate on their own.

Work like this is done on relationships. I'm still using the same painter for projects that was referred to me by a realtor that sold me a property. Although there are tons of other painters I can get bids from (cheaper) I'd rather go with someone that I've used that I know can get the job done with little aggravation.

that's certainly true, but there are no economies of scale to that model, so those small, disaggregated market players will have little to no effect overall. at best, collectively they may have a minor bounding effect on wages but that's unlikely to change the overall market dynamics (even the US, as the largest oil consuming country in the world by far, cannot dictate the price of a barrel of oil).

Efficient for whom? Starbucks and Mc Donalds sell worse and more expensive products than local places. Amazon is cheap, but I'm constantly getting damaged books (bent pages, water damage, single pages that are printed in light gray instead of black ...) and scratched DVDs. I've never seen any of this in a physical bookstore.

You could argue that the regression in quality is efficient. If Item X is comically flimsy yet 99% of consumers never use it more than once or twice, it could be seen as an economic win to avoid wasting the resources to make the good high-quality.

How do you get scratched DVDs from Amazon? I didn't think it was possible to scratch a DVD inside its case, without literally crushing it to splinters.

In Europe customers have the right to return online purchases within one or two weeks. It is possible that a previous "customer" damaged the DVDs and returned them.

In that case, excellent online stores would sell the items in a separate category at a reduced price.

Wait, they can return it, opened? And it is resold as new?

I have a theory about the success of McD and Starbucks

You're absolutely right it's worse than a local place. But it's predictable.

It makes the process of choice easier: I can go to McD and I know what I'm getting or I'm trying this new place, with unpredictable results.

When I went back to the States recently I was shocked by just how bad Starbucks coffee has gotten. And, it was not predictable at all - the three drinks I got there (all the same drink) were each terrible in their own special way. The only reason I went back a second and third time was sheer morbid curiosity. I didn't bother going to a McDonald's, but then again McDonald's was already like that when I still lived in the US anyway.

Starbucks coffee in Japan isn't great, but it isn't fucking gross either. And it is very, very consistent.

I think it's mostly a herd need. Going to this place that is all around and everybody else is going.

Not necessarily having to do with the predictability of the coffee or the experience of drinking a coffee in a place.

I would't know about McDonald's, but at least where I live Starbucks offers a lot better and in many ways different service than local cafes. It's also very different from what I have seen in the US.

I made a real effort to go to the local places, but they just don't offer what I need. In a Starbucks you can come in and sit for a few hours reading magazines, studying or working. Nobody bothers you. The place offers a variety of couches, chairs and tables which you can pick based on what you plan on doing. In a local cafe once you're done with your coffee or tea you get pressured into leaving by constant questions about your other orders. Local cafes offer uniform seating which often is completely unsuitable for a laptop or a stack of books.

Ah yes, there's that as well

Starbucks is a good Wi-Fi provider, worldwide.

Fast food places killed off all the poor quality local places, so the only ones who can survive are those who are either dirt cheap (e.g. food trucks, hot dog stands), have a captive audience (e.g. movie theatres, ball games), or are low capacity so can't compete with the quickness of fast food.

But before this, you could see poor quality local food places on highways. McDonalds and co came in and create a price/quality floor. You couldn't be worse than them.

>(frankly, big Wall Street funded corporations are much more efficient than small local businesses)

Efficient in money making, maybe (then again, it was those Wall Street financiers that need a trillion dollar bailout).

But not necessarily more efficient at doing what you pay them to do (i.e competent) than a local business.

can you explictly define "disempowered" here? Because I drive for lyft and uber and I know I can quit any time (although it's become precarious of late, I now have substantial savings and investments underneath me that can help keep me afloat if TSHTF). Moreover, the work has enabled me to launch a nonprofit research effort (details in profile).

On the other hand, I used to work in academia which came with accoutrements such as 'traditional employment benefits' but is incredibly exploitative because there's an absolute lock on the labor market. A PhD in biochemistry with years of experience can expect a ~35,000 salary in an expensive city. But you know, health benefits.

Of course, economic risk has always found a way to be foisted onto disempowered individuals. A history of corporate bailouts and crony deals that stretch back to the 19th century are examples of this; socialism is not really that much better, although the disempowerment is typically 'political' instead of 'economic'.

You'll have to explain to me how exactly does, say, uber, have 'disproportionate power' over labor? As a driver, I can log out whenever the heck I want and go to a job interview, and they'll never even know that they were competing for my unit of labor. Heck, I can even work for a direct competitor and seek rides from both simultaneously.

I drive for Uber too, or used to anyway. I applied because I heard stories of drivers earning $2k in a weekend during a conference which seemed like the perfect side income source. After a number of drives I jokingly told my coworkers that I'd quit because the money seemed easy. But then uber dropped their rates and I went from earning $35 / hr to $20. And now all of a sudden I had to work twice as long to make the same income.

It wasn't worth it for me to continue as I value my free time from my normal job more than $20 /hr. But there are many more people who don't have that luxury. There are drivers who sunk in a lot of money to become drivers - bought cars, dropped jobs, moved cities, etc. When a company has that power to cut your wage so easily with the sending of an email or text message, that's disproportionate power.

It's actually the opposite of disproportionate... It's proportionate. Firstly, these aren't wage jobs, so you're not entitled to a definite hourly yield. Secondly, if they lower their prices then they lower their returns too because it's a fixed commission. Thirdly, it's possible that a lowered price results in improved profits, if the frequency of rides go up. I've seen nearly no change in hourly profits despite lowered prices.

And I do think Uber is very sketchily overestimating their driver performance in their recruitment efforts. And I think the extended line of credit for car purchases was dumb, but I didn't take it.

Also your analysis has this problem -- by your argument, drivers who are more willing to accept a slimmer margin are "more powerful" although those are exactly the "economically disenfranchised" drivers.

that's awesome you were able to do that. but i think you might have been one of the lucky ones who got in when the dynamics weren't quite as unbalanced. uber, lyft, et al. needed initially to entice drivers to the platform so paid more to jumpstart the labor supply.

the disproportionate power i'm talking about is the ability of these companies to unilaterally decide the terms of the contract with labor as a whole (and really, they don't have as much choice as this makes it sound). yes, you can choose to accept or not accept, but your decision has no bearing on the market dynamics because you have no power to dictate the terms for which you'll work (e.g., you couldn't demand an extra $5/hr). part of this is because the fluidity of fractional employment means that labor supply can instantaneously fill demand--there's no longer a penalty for an employee leaving.

so uber and lyft[0] have "disproportionate power" because they operate a marketplace of drivers, and some of these drivers have a sense of entitlement that they should be paid X, but actually there are even less fortunate individuals that these companies are empowering because they aren't as entitled and are willing to be paid X - δ. Are these X - δ drivers victims or villains?

Keep in mind that uber and lyft aren't so powerful that they can force drivers to drive pro bono.

[0]sidecar lets drivers effectively set their own rates, so the effects of being too entitled about what you're owed become clear pretty rapidly if you're counting on it for a steady income.

you have no power to dictate the terms for which you'll work (e.g., you couldn't demand an extra $5/hr)

That's right. And if there is zero market on the passenger side, you can't demand squat. Maybe Uber and Lyft should unilaterally raise their rates to $10/mile and $100/hour for the benefit of their drivers. What Uber and Lyft are doing is just price discovery. Now that may seem unfair to the driver, but the flip side is if you charge too much, people don't use the service as much, and start getting into drunk accidents.

For quite a few of these "micropreneurs", the "disproportionate power" over them comes is about at least two things: * The "micropreneur" jobs outcompete traditional services with their lower labour cost. Because of this, the job interview you refer to is more out of reach than before. * They do it out of economic necessity, to survive. They don't necessarily have the possibility of quitting. They are not like most HN visitors: healthy, well educated, mostly white and male.

Freelancing is a luxury when you can relatively easily get a filthily well paid consulting gig. Like probably you and I could. It's an entirely different story when you have to hustle...

Are you seriously trying to privilege check? I made less than "minimum wage" as a postdoc (salaried, 80 hour work weeks). After I quit my job I was at zero dollars in my bank account within a month. Have you actually met any of your Lyft or Uber drivers? They're not idiots, they are aware that things can get precarious. Your argument basically infantilizes them. Good job.

Yes, I am seriously trying to privilege check. Mostly myself, but feel free to join if you want.

No, this was not about infantilising anyone.

Yes, this is a recurring trend over the last few decades. Sharing economy companies are only one more piece in an accelerating trend. Yale Political Science professor Jacob Hacker wrote a book about this, called "The Great Risk Shift", you might find that an interesting read to help work through the ideas you've expressed in this piece (which, in my crude opinion, are on point).

thanks, will check it out!

> the startups themselves are shielded from market risk, particularly on the supply side (labor), because they have disproportionate power over labor

In weak employment environment yes, but during the boom stage of an economic cycle people will trade up for better-paying jobs.

i'm afraid that with the ever greater concentration of wealth in the US that there will never be a strong enough economic cycle to deplete the fractional labor supply. i'd love to be proven wrong though.