GoDaddy also has an ecommerce website builder (and like Yahoo it isn't easy enough to compete with Weebly or robust enough to touch Shopify).
But what's interesting is that GoDaddy advertises itself the same way as Yahoo does here. GoDaddy always has slogans like: "Get Up And Running In 5 Minutes!"
I've asked people internal at GoDaddy about this and they've said this is what their users always say they want. So I bet Yahoo has run similar surveys and had similiar conclusions: people want to build websites in 5 minutes.
The problem is obvious. Any website worth building will take much longer than 2 minutes to make. It strikes me as a bit of a tone-deaf marketing slogan.