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In all reality it's just hopping on the Yo bandwagon. A few serious reasons I can see is what if someone doesn't want to install the PayPal, Strip, or Coinbase app? This also keeps all your notifications for various feed services in one place.

I don't understand the hype at all, or even how Yo is at a $10mm evaluation, but I digress.

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Yo already had its 15 minutes of fame, which makes apps that are trying to jump on the Yo bandwagon even more confusing. (it hit #60 in category on the App Store, going up to #30 in category only due to the recent update/publicity; a far cry from #1 overall at its peak)

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