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I can't tell if this is serious.

How does this improve on the existing notification infrastructure?

Even IFTTT would probably be better at this.

Author here. It's as serious as Yo was at the beginning - it's an experiment. I primarily built it for myself (have used it for more than two months now), but decided to make a service out of it in case someone else finds it useful.

In all reality it's just hopping on the Yo bandwagon. A few serious reasons I can see is what if someone doesn't want to install the PayPal, Strip, or Coinbase app? This also keeps all your notifications for various feed services in one place.

I don't understand the hype at all, or even how Yo is at a $10mm evaluation, but I digress.

Yo already had its 15 minutes of fame, which makes apps that are trying to jump on the Yo bandwagon even more confusing. (it hit #60 in category on the App Store, going up to #30 in category only due to the recent update/publicity; a far cry from #1 overall at its peak)

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