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Lyft doesn't have great marketing, and the pink moustache is probably a turn off to many.

I don't always want to sit in the front seat, fist bump the driver, and become their best friend.

I haven't encountered a Lyft fist bump attempt (in SF) in at least a year.

I think you could just sit in the back if you wanted to.

Has anyone managed to build something on top of both that can find the closest/cheapest ride?

An app that does exactly this was just built at YC Hacks:

http://ychacks.challengepost.com/submissions/25803-oneride

I think they have distinct experiences. Lyft drivers are more talkative and prefer you sit in the front, with Uber the status quo is get in the back and conversation is optional.

I check both apps, if the pick up time and price is similar I'll take Uber.

Don't you need to give Lyft your Facebook account? Great, I can have "[acheron] took a ride with Lyft!" posted to my Facebook feed every weekend.