Some of us may have had pen friends, but comparing social media to that is lying to oneself. The way social media encourages us to act is akin to dogs leaving their mark on the wooden poles near the street. Sure, some may pay attention to the mark we've left, but for most parts it's just masking out the previous one-way communication attempts.

And if anyone gets noticed more than the rest, maybe they merely manage to make a bigger stink.