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I doubt that the phrase "masculinity vs. femininity" means the same thing to modern eyes that it did to Hofstede. It would probably be better to call this dimension something else, although I'm not sure that the alternative "quantity of life vs. quality of life" label is helpful either.

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Somewhat related: Some who advocate for workplace diversity are suspicious that "culture fit" is often a dog whistle meaning something like "young white brogrammers". I believe that suspicion is justified. At the same time, this post reminds me that company culture isn't always only that. It's rewarding to look at any organization through the eyes of an anthropologist. The idea that mid-size startups are actually closer to religions than tribes, for example, is something I find especially interesting.

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