Pourover is great because it lets you get intimate with the variables. Good coffee is in a state of tension, between bitter and sour flavors. If you find your coffee doesn't taste good, it's usually out of balance in one direction.
Luckily there are several ways to nudge your coffee toward one end or the other of the continuum, they are related as follows:
Sour <--> Bitter
Colder <--> Hotter
Coarser Grind <--> Finer Grind
Shorter Brew <--> Longer Brew
Lighter Roast <--> Darker Roast
The first time I applied these threories and ACTUALLY improved my coffee was an epiphany