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You're competing with SumoMe, which does essentially the same thing + is free (with one-off cash charges for upgrades/prettier templates, etc).

What's the differentiation here?

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SumoMe is not exactly free(they have paid upgrades as you suggested). The differentiating factor is the WYSIWYG pop builder which lets you completely customize the popup to match your website.

So your differentiating factor is an UI feature that can be duplicated in a week?

$19-499/month seems pretty expensive for that.

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