Show HN: ExitIntent – Convert bouncing visitors to leads and customers
exitintent.io
exitintent.io
On a more constructive note, how do you intend to deal with false positives among users that have multiple displays? If I were interested and wanted to share the link, by moving my mouse to the address bar it would trigger this popup.
Summary: this has 2 superior functions their competitors don't have.
Of course, there is the possibility that the user is not leaving permanently, and your tactics actually convince him that he should. But I assume that the revenue gained from convincing would-be deserters to stay, outweighs the revenue lost by convincing would-be returners to desert.
I base this assumption on the fact that, like you said, all users are not like you. So many websites already employ this tactic, that many users as likely immune to it, or at least ambivalent toward it as a marketing tactic. I doubt most users who are seriously interested in your product would abandon purchase because of a distaste for your marketing tactics (or even that they would harbor such distaste). After all, you can't fault a company for trying to convert as many users as possible. This tactic is so common that if you abandon every product offering using it, you might be left with few high quality products from which to choose.
Of course it depends on how spammy those popups end-up being, but at least from a couple of sites that I've seen and who use bounce exchange, they do seem to get pretty spammy-looking in my opinion.
What I wonder the most is who would actually pay for this. The 'exit intent technology' as dubbed by bounceexchange can be easily done with a couple of lines of javascript. Perhaps it won't be as sophisticated, but it would achieve very similar effect. We ended up borrowing a small snippet from an open-source project[1] that does this and it's looking fine so far. All it does it checks if the mouse y-coordinates is below a certain threshold and then triggers the modal.
Perhaps the popups themselves and having them pre-designed or having a WYSIWYG editor and integrated without any coding would be a selling point here? (not being sarcastic, genuinely curious about the potential customer base for this).
[0] http://bounceexchange.com/ [1] https://github.com/carlsednaoui/ouibounce
I agree that these popups might seem spammy. To avoid this ExitIntent popups are shown only once per user per site(or until you decide to reset the cookies)
We built the WYSIWYG editor with predesigned templates so that it would be easy for anyone to run popup campaigns.The idea is to help people generate leads from exiting visitors, and a popup campaign is one of the ways to do it.
I've come by quite a few websites recently who fire this in my face prematurely. It feels rather annoying to get a "please don't leave us" pop-over when all I wanted was to move the mouse out of the way so that I could read the site's content (which is now impossible due to the aforementioned pop-over).
</rant>
There are many underlying factors being analyzed which allow the platform to understand the users of a given website and address each one individually. This is not a simple challenge, and goes well beyond what a single user might realize or be able to articulate.
It takes a whole lot of continuous optimizing, refactoring and testing from a technological and business standpoint. The results this produces are unmatched, and this is why enterprise firms pay for it.
Is it because they know deep down it's annoying and spammy?
I thought it was a neat idea, and I stopped and played with the effect for a couple of minutes, testing its behavior. I may not remember the sites that did this, but it did make me pause and look at the popup as my pointer left the page.
What's the differentiation here?