It was funny for a while but let's not start a trend of worthless trademark trolling becoming the new software patents.
It's a win for both developers and consumers, because less competition at a higher standard means more market share goes to developers that genuinely innovate and deliver value and less goes to those that just game the rankings system by spamming with cloned crapware and fake reviews.
The fact that the platform is a complete walled garden is the real problem, not whatever Apple chooses for their quality/decency standards. I am very happy that Apple chooses to enforce those standards within their own ecosystem. I'd just prefer if they allowed access to alternatives as well, which hopefully will happen in the future as they become a larger monopoly and pressure on them to open up becomes more of a mainstream concern.