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I get the impression this is more geared towards sites that would run the Deck, Fusion, et al. In other words, sites that tend to have very limited advertising and don't subscribe to the IAB's definition of size standards.

+1 to this. as much as i despise IAB sized advertising, it is the standard and you'll get more adoption.

Thanks! Adopting more standard ad sizes as options is a great idea for next steps.