1. They made online selling popular in India
2. Products got delivered in door steps
3. I could buy books at 20%-50% discount and foreign edition textbooks easily. This is something we couldnt even dream about, in some parts of India
4. I could easily get products from lee, nike, puma,... at discounted price too. If you are not in a big city, then its difficult to get branded products and if you get then you need to worry about whether they are original or not
I bought close to 150 books from Flipkart, which would cost some 70$ more if I buy from local sellers.
I have my Toshiba Laptop, Moto G phone, Lee Shirt, Sennheiser Headphone, Reebok shoe all bought from online sellers :)