Are you buying "artisan, small-batch" canned veggies that purport to be locally produced?
A better example is hotdog rolls. The supermarket brand is usually 20% less and literally sits next to the "name" brand in your area. The Bimbo/Weston/Freihoffers/etc hotdog rolls are literally the same thing, deliveried by the same guy and baked in the same place!
See: http://www.bimbobakeriesusa.com/our_brands/
Although, companies like Vlassic are now shipping pickled vegetables in jars that resemble mason jars to look like the more artisanal products.
So, is Green Giant doing the same thing if the same farmer/field/canning facility supplies peas to generic/supermarket brands?
Look, for example, at http://templetonrye.com/wp-content/themes/Templeton-Rye/docs... which is linked in the article.
> At Templeton Rye, we’re proud to say we use our own proprietary yeast culture propagated in-house and developed exclusively for whiskey production.
That's entirely deceptive. It's as if Whole Foods resold Green Giant products saying "grown with our family's heirloom seeds!"